The BUMN Branding & Marketing Award 2017 was held once again, marking its 5th year. Organized by BUMN Track with support from Rumah Perubahan and Arrbey Consulting, this year’s event carried the theme "To Handle Disruption."
This year, Perum Jamkrindo and its subsidiary, PT. Penjaminan Jamkrindo Syariah (PT. Jamsyar), won two prestigious awards. Perum Jamkrindo received the Corporate Branding award in the Branding Strategy category, earning the Silver Winner medal. Meanwhile, Jamkrindo Syariah won the Bronze Winner award in the Product Branding category.
The awards were received by Kadar Wisnuwarman, Director of Operations and Networks, and Endang Sri Winarni, Director of Finance, HR, and General Affairs of PT. Penjaminan Jamkrindo Syariah, in a ceremony held in Jakarta on Thursday, December 14, 2017.
“This award is an appreciation of the performance and innovations carried out by Perum Jamkrindo and its subsidiaries. It certainly motivates us to perform even better,” said Kadar Wisnuwarman.
Perum Jamkrindo and its subsidiaries were selected to present detailed questionnaires to the jury to share their unique branding and marketing strategies that have given the company a competitive edge in handling the era of disruption.
“The awarding of these accolades shows that in this era of disruption, Perum Jamkrindo and its subsidiary are capable of competing in line with their vision of becoming a leading guarantor company,” Kadar Wisnuwarman concluded.